Program
Day 1: BUSINESS SCAN & GOALSETTING
The first day is all about you, your brand, your product and your goals. We will work on getting an overview of your brand, your products, your goals and your challenges. We will set a clear goal for this program.
#brand #brandvalues # SWOT #competition #trends
Day 2: The ideal Customer
On day two we will investigate your customers. We will create buyer persona’s and DMU’s in order to empathize with the customer. We will determine their pains and gains and formulate our answer/ promise to them
#valueproposition #buyerpersona #DMU #Customer #empathy
Day 3: THE CUSTOMER JOURNEY
On the 3rd day we will create the customer’s journey, define the ultimate customer experience and find gaps and matches with your business needs.
#customerjourney #co-creation #pains #gains #mapping #CXMatrix
Day 4: PLAN
The final session will be a brainstorm about long and short term improvements in the customer’s experience. We will create a plan how to achieve the goals and define stakeholders.
#plan #action #CX #customerexperience #roadmap
Note: This InCompany training will be kicked off by a free intake and ending with a short presentation to the rest of the company.